Ezra Klein has a bold plan to use a little political Ju Jitsu on Bush:

George W. Bush has a new website up, and upon seeing it, you have to admit -- this is a campaign that "gets" the web. Their website consolidates many of the tools that the Democratic challengers and their supporters have been experimenting with, and they are well implemented. Particularly impressive is their Action Center, which has one the the coolest, most useful tools I've ever seen:

If you scroll about halfway down the page, you'll see a field where you can input your zip code -- once you do, you'll be given a large list of newspapers and radio shows in your area, complete with contact information for each of them. It's mighty impressive.

Well, George Bush might have some good tools, but we have the online organization -- and tools mean nothing without good, motivated activists. However, we can do a lot with those tools, and we mean to.

[H]ere is what we propose. We want to get a coalition together -- every influential and non-influential lefty site with the ability to direct readers and members over to the Bush action tools. And every Friday, we want to use those tools to write letters and make calls highlighting a different part of the Bush disaster. This Friday will be fiscal irresponsibility day -- where we blanket the media with calls and letters about Bush's absurd fiscal policies. We're even going to get you the info, for instance, behold the Bush Record (if you're not a Dean supporter, just ignore the stuff about Dean).

But this week, we have to pull together the players. That's where you all come in. This needs to move through the blogosphere in much the same way that the "Fair and Balanced" day did. Matt and I can get to a lot of people, but we don't know everybody and we don't have the manpower to do it on our own. So E-mail this around, or simply E-mail your favorite blog-owners and ask them to be part of "Flood the Zone" Fridays, brought to you by Karl Rove and the good folks running the Bush Campaign.

Come Friday, Matt or I will post up some talking points and sample letters, and then watch the fun begin. Lets show Rove who owns the 'net.

So there you have it: "Flood the Zone" Fridays, using Bush's own tools against him. I'm all for it.