Mark Penn is blaming fundraisers for the Clinton loss. The message was "fine", supposedly, though I'd argue that advocating something as unwieldy as "ready to be president on Day One" already shows you have some problems. Instead, he argued that Clinton simply didn't raise as much money as Obama:
While everyone loves to talk about the message, campaigns are equally about money and organization. Having raised more than $100 million in 2007, the Clinton campaign found itself without adequate money at the beginning of 2008, and without organizations in a lot of states as a result. Given her successes in high-turnout primary elections and defeats in low-turnout caucuses, that simple fact may just have had a lot more to do with who won than anyone imagines.No mention was made of the campaign's various problems and conflicts, though I guess that makes sense considering the major conflict was "when are we going to kick Mark Penn to the curb?"
What really made me laugh about this little op-ed, though, is that he managed to blame the one thing he wasn't really responsible for. Bad messaging? Well, that's polling. Ignoring caucuses? That's strategic planning. Strife within the organization? That's management. All those things were his job in one way or another.
But fundraising? That's somebody else's job. So, according to Penn, it's the problem.