Jon, I'm a big fan. Really, I am. You're one of the savviest critics of modern newsmedia out there.
But that said, Digby's right. Just because the Nazis came up with the "Big Lie" technique does NOT mean that using the label is somehow out of bounds. That's like saying that modern communists can't exist because they aren't Soviets, or that nobody lives in a yurt because they're not ancient mongols. It's absolutely ludicrous.
In fact, it absolutely plays into the very concept of the Big Lie. The whole point of the Big Lie is that it's a lie that is so egregious that people believe that it cannot possibly be false because nobody would ever say it if it weren't true. You believe that a lie of that magnitude cannot exist, so you believe it must be true. But the same is true here. You're claiming that since nobody can possibly be as bad as the Nazis, nobody could possibly be credibly employing their propaganda techniques, and therefore must not be using those techniques. That's also absolutely ludicrous.
Look, however you want to call it, that's what the Republicans have done. They've lied over, and over, and over again, in every way and form and degree imaginable. They've lied about policies, they've lied about individuals, and they've lied about entire peoples, creeds, and religions. The public clearly believes that anybody in that sort of position of power couldn't possibly get away with it, so they assume there must be a grain of truth, even if embellished. And because of that, they get horribly manipulated over, and over, and over again by a pack of absolute bastards.
They've hit the point where they have absolutely no idea what Obama's even doing, or what the words "conservative" and "liberal" really mean anymore. They think Obama's death doctors are going to gun their parents and grandparents down in the streets, and that Obama's taxed them to within an inch of their lives when he reduced their taxes. But how can they possibly believe otherwise? The volume and size of the lies—not to mention the complicity of the media—makes it impossible!
Yes, Jon, that is the Big Lie technique. Maybe digby's right. Maybe it needs a new name. But that's what it is. And while I'm sure you enjoyed taking potshots at Steve Cohen, HE WAS RIGHT.
(Oh, and while I'm at it, the DC thing was ridiculously unhelpful, but that's an issue for another day that was covered quite well elsewhere.)