The Victory Fund.
That's what the Canadian Liberals are calling their new donation scheme, where you sign up to have ten or twenty or however-many dollars pulled out of your bank account per month. It's a nice idea; people sign up for this sort of thing and then benignly forget about it, like a subscription to an old MMO that you used to play, but can't be bothered to cancel.
But don't think about that. Think about the name. "The Victory Fund."
What does it conjure up?
It conjures up images of WWII. Of sacrifice and victory against terrible, maniacal, mad fascist dictators. Of a glorious struggle, perhaps the last truly glorious struggle the world has ever known.
And they're using it as a weapon against the most secretive and all-controlling Prime Minister Canada has ever known; one who (possibly) cheated his way to victory, cloaks himself in an image of "the common man", and who has nothing but contempt for those who disagree with him.
God DAMN, these guys might be better at messaging than I thought.