Yep, the Bush administration is resurrecting the old Vietnam canard of hauling out enemy bodycounts in order to prove, somehow, that Iraq is winnable/being won/has been won/whatever.
Fortunately, as the Think Progress link points out, the White House press corps are keenly aware that relative bodycounts are pretty damned meaningless. When deaths can spur fresh violence and there are a whole heck of a lot more of "them" than there are of "us".
Snow's whinge about how "the insurgents haven't won a single battle" isn't much better. Insurgents don't win setpiece battles. The point is to avoid them, and to disappear as soon as the textbook scenario comes to pass. You don't win an insurgency war battle by battle, but by a slow inexorable erosion.
(Kind of like Bush's popularity.)